Absolutely, yes! A vector logo is the solid foundation upon which your brand is built. Raster-only logos can get fuzzy and soft – who wants that? If you ever want to utilize embroidery or silk screening on promotional products, that vector version is what you need. As an added bonus, a vector logo can blow up to the size of a building without losing any clarity or crispness.

Yes, yes, and yes. Your logo should have all-white, all-black, and full-color versions. Plus, you'll need both CMYK and RGB color formats should you ever want to print anything or utilize digital media. I'll build out your full suite of logos, from vector to raster options, that can be used in all sorts of fun ways – even in Microsoft software. After all, everyone ends up using PowerPoint and Word at some point.

You wouldn't believe how many people get this wrong. They go with a cheap provider and end up with a raster logo, no color palette, and words you can't even read. Always get that vector version! I can't stress this enough – seriously, you need it! Secondly, make sure your logo is easy to read; otherwise, no one will ever know your name. And it should be readable at small sizes too. Not everything is a billboard. Lastly, keep in mind your logo is not a novel. It can only say so much in that small space. So clean and simple works best in the long run and will help you be remembered – which is the entire purpose of branding.

Absolutely! I do reserve the right to show it in my portfolio – it's how people can see what I do. But the logo is yours – once paid for, of course. You can use it anywhere and everywhere. In fact, I hope you do!

You wouldn't ask your hairdresser to fix your plumbing, would you? I always recommend that you get your logo mark registered or trademarked by a professional business attorney. They know the process and the system to get it done.